What Digital Marketers think of SEO and SEM in 2019
Brand is now searched engine marketing 20 years, but vendors still ranking in the ear (the surgeon engine optimization or SEO), how to get heard on high notes or improve the performance of search advertising (search engine marketing or beans).
The reason for their continued eagerness in this topic is to hide Google’s search and ad ranking algorithms in confidentiality by the largest market provider in most markets. As a result, the best way to find out about SEO and SEEM optimization techniques for marketers is to hear what has worked for other marketers.
So nowadays what are SEO and SEM techniques working for marketers? And how do they organize their surroundings with their search marketing organizations?
To find out, Consultancy recently organized a Round Table Discussion on Digital Search combined with dozens of client-side marketers at Digital Cream Singapore. On the banquet hosted by Ajit Araas, hosting VP, Sharpe, participants discussed their SEO / SEM struggle, achievements, and insights throughout the day. Summary of what was said below is below.
Participants first discussed the importance of SEO in the publication of the availability of all digital marketing technologies.
Decision SEO is still a very important strategy for brands. The main purpose of investing in SEO is increasing website traffic, but marketers have said that they are using top-of-funnel for acquisition.
However, the challenge to be motivated by marketers to optimize IT companies, especially IT, remains challenging.
There are three main things that the vendors should focus on to make sure that their web page is SEO-ready, attendees pay attention. It is the affiliation of the content, accessibility of all the sections of the website and the ‘up-to-date’ on the site.
In addition, vendors should try to use simple words to clarify their products and services in their content. B2B marketers felt that it is difficult to avoid technical terms for particular businesses, but reducing vulnerability and avoiding ‘flower marketing’ is a useful motive.
Even if partners had acknowledged links to your content from backlinks or other high-quality sites, it would still be necessary to preserve and retain high-quality positions on search engines.
Backlinks, however, according to the present day, these days are difficult to obtain and therefore there is a need to create policies to encourage marketers.
There was a simple method for brands to discuss with multiple sites, each of them connected with each other. Indicates another participant that the brand has sponsored content needs to be published on public media and high-rated blogs. Despite the fact that Wikipedia links to Wikipedia pages ‘napholo’ tags, links to the brand sites help promote the search engine ranking of a bhagidaranusara Wikipedia pages.
More sophisticated ways to encourage backlinks include collaborating with partners and clients on interactive backlinks. If a brand is buying a product from a product or another company that has high-quality sites, then the vendors should ask for a link showing the relationship.
According to a representative of the ‘Backlink bartering’, where the two companies have agreed to add another, it can be dangerous to the practice of some stakeholders felt that the SEO penalties that may be.
The more acceptable practice among vendors means encouraging customers to create ‘user-generated content’ which has been linked to the brand site, provides more SEO authority and ideally provides more traffic.
Programmers said that day-to-day SEO is handled by some agencies with some exceptions. Participants did not agree as the agency could struggle while trying to balance SEO best practice with content relevancy. However, agency SEO is better than increasing trend trends because most people think that using agencies is the best method and problems can be resolved in a regular scheduling meeting.
Some attendees have suggested that there is a tendency to bring SEO in the house to increase content relevancy, but it is difficult to rent and maintain talent to those brands who are trying to do so.
A marketer compromised – Brand SEO can outsource the function, but the agency should regularly insulate employees so that they can better understand the business for which SEO is trying to optimize.
The main debate for the SEM was that there should be a separate search advertising campaign in the brand or the SEM should always be continued. Participants have always said that ‘always’ search marketing is currently the most popular SEM approach but it is said that brands have occasional exceptions for holiday and other seasonal events. One present person said that he has a constant budget for SEM with additional funding for focus products.
Have a further discussion about whether the brand should manage its own SEM advertising budget or use the management fee-charging agency. One representative told that they have measured two strategies and the results of using SEM agency almost always support the management fee.
How SEO and SEM work together
In the end, the marketers really ‘integrate’ or discussed what SEO and SEM are actually two different topics.
People in front of the Mandal said that they are related to each other. SEO helps by increasing site ranking on SEEM search engines by increasing site visits and backlinks. Then, once traffic reached a certain level, marketers have found that SEO brands can help reduce costs on SEM.
People think that SEO’s goal is how much money the brand has to pay for visiting their site. However, the participants agree that this is a long-cherished goal and that some vendors have to work hard to achieve them.